Our finance man. And he came from theater. Maybe that’s why we count on him for dramatic gains.
He has been instrumental in building the two previous agencies he has worked at, from small startup shops, to the big corporations they are now.
Chubby was employee number one at Image Dimensions, the second largest all-Filipino agency in the country. Among his clients there were the Bank of the Philippine Islands (BPI) and BPI Family Bank; La Tondena, SM Corporate, Caltex Philippines, Light Industry and Science Park. Starting from zero, it was billing at 300 Million Pesos when he left in 1996.
From there, he moved to another startup agency, Santiago and Puno Advertising where he spent ten years growing their business into a 1.3 Billion Peso company. You perhaps know it now as TBWA, three-time Agency of the Year.
And everyone knows agencies don’t get big unless their clients grow even bigger. BPI, for instance, was a small player when they began handling it at Image Dimensions in 1990. It reached number one before he left. The Light Industry and Science Park in Laguna, one of the first technoparks, set the pace for the rest that followed. Novartis/Syngenta’s pesticide brands, historically low-budget accounts, became top three in their category while he was managing the account.
An accountant who does a better job in client service than most account managers. Now that’s value for your money.
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