We don’t know about you guys, but we have a new President. And we didn’t have to go rioting in the streets to get one, either. That never works. We all know that. We have a thing for due process, democracy, proper channels, documentation and well, we really don’t like being in the sun too long.

Oh, before I forget: it’s Sam. You remember him. Good-looking guy, kinda cranky? Yup, him.

Why is he president? It’s a secret, but I’ll tell you it involves massive dealings with the Chinese. (We wish.) Just kidding.

It’s simple. The times call for him to take the lead.

Next year, Chubby will be President, because next year, a successful, well-established yet still fast-growing agency has different needs, and he will be just perfect.

But this year, it’s Sam.

At this point, he’s the one who has everything it takes, in the levels necessary to get us where we want to go now. He has the youth, the energy, the creativity, the drive, the integrity and the discipline a young startup like us needs, especially in the growing years.

Anyone working for and with Sam can expect to be driven to great work, not because of guilt, or pressure, or threats, or fear, or even just to feed an overblown ego, but because he makes it seem that it’s the only way to do it. When you’re a slackery creative like me, that’s important. You do your best, not because you have to, but because, he makes it seem like hey, you owe it to yourself, man. Not to him. To yourself. And you know it.

And then there’s that one little thing he has that I’ve been looking for in a creative shop’s leader.

Fire.

All of us at Prodigy have it, to a certain degree. Me. Chubby. Sam.

This year, though, the ball of fire seems to have landed squarely on his shoulders, ready for him to just shoot out for everyone to catch. And that’s a good thing.

Fire.

That’s what he has. Some call it passion, but that word’s been so overused it’s lost its meaning. But fire. There’s a word. It’s elemental, it’s powerful, it’s something that people drive for miles around just to see. It burns away what’s unnecessary, and forms what is, and for crying out loud, you can change the world with that one thing.

Fire.

And the most important thing, especially to me by the way, is that you can catch it. I hope I can, in the two years before I’m president again.

Until then, it’s going to be fun watching the flames separate the gold from the dross.

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