He’s the quiet guy with the low voice. It’s the volume and the intensity of his work that’s high.
A graphic designer, art director and writer in one, Sam’s diverse body of work includes accounts in almost every category: from telecommunications, cars, food, fashion, retail, pharmaceuticals, theme parks, newspapers, home care, milks and women’s causes.
He began his career at Ace Saatchi and Saatchi straight out of art school, then moved on to Campaigns and Gray after six months.
One of the first creatives in Santiago and Puno Advertising, his talent and hard work made him the most valuable player in that agency’s Creative Department, one of the key players in its phenomenal growth. He has worked on all its accounts through strategy, conceptualization,
execution, and at times, even final art: SC Johnson, Northwest Airlines, Nabisco, Security Bank, Daewoo, Unilab’s Ceelin and Allerin, PT&T, Cemex, Novartis, PAGE Inc., DaoHeng Bank, New Zealand Milk (Anlene) and The Shangri-La Hotels.
He moved back to Ace Saatchi and Saatchi in 2000, where he handled Toyota Motor Philippines, Smart International Services, Smart Zed, PLDT Broadband, Petron, Enchanted Kingdom, Max’s, Mister Donut, Philippine Star, Xenical, Bisolvon, Mead Johnson, Gabriela and Ballet Philippines.
Sam only looks young: The truth is, he has spent 14 years in advertising, 25 if you count the overtime.
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