Only one question remains. Are you ready?

For many, change is frightening. As the saying goes, “speed thrills, yet kills.” The rate at which things are changing especially in the business world can be frightening, for some, to a paralyzing degree. Attempting to catch up at that speed is next to impossible, after all.

But with change always comes opportunity. No one business or business model can go the way of the dinosaur unless we allow the paralysis caused by fear or denial to be permanent.

Take communication, for instance. Communication will always be a necessary element of doing business, and while media and language may change, there will always be factors in it that are evergreen and will serve you well. The temptation to jump on every bandwagon will be there, but unless your fundamentals are well rooted in sound brand communication principles, you’ll still end up like the businessman who missed the bus.

The trick is not to attempt to catch up, but to adapt. Whether you’re a manufacturer, a retailer, a professional or a service provider, there are ways in which this changing environment can work for you, not against you.

Change brings opportunities. If you need ideas on how to make the most of these opportunities, call or drop us an email. We can help.

The country’s biggest advertising agency (in terms of office space), Prodigy Advertising, Inc.,  elects its new company President, Victor Primo M. Isungga III.

Cool, calm and collecting, er, collected, Chubby brings his twenty years of experience in taking advertising agencies, from startup to success in the shortest time possible.

As with many corporate decisions, timing is crucial.  Now on its third year, Prodigy Advertising’s speed in growth requires the strength and stability Chubby brings, qualities necessary for success in these uncertain times.  Not just for small businesses, but any kind of business, for that matter.

“ If there is anyone out there who doubts that Prodigy Advertising is a place where anything is possible, who still wonders if the dream of entrepreneurship is alive in our time, who still questions the power of brilliance, hard work and good looks, this is your answer, ”  he says, promising hope and change, like his soul-brother Obama.

Oh wait. More than just change.

After all, he isn’t the Finance guy for nothing.

Oh, before I forget: it’s Sam. You remember him. Good-looking guy, kinda cranky? Yup, him.

Why is he president? It’s a secret, but I’ll tell you it involves massive dealings with the Chinese. (We wish.) Just kidding.

It’s simple. The times call for him to take the lead.

Next year, Chubby will be President, because next year, a successful, well-established yet still fast-growing agency has different needs, and he will be just perfect.

But this year, it’s Sam.

At this point, he’s the one who has everything it takes, in the levels necessary to get us where we want to go now. He has the youth, the energy, the creativity, the drive, the integrity and the discipline a young startup like us needs, especially in the growing years.

Anyone working for and with Sam can expect to be driven to great work, not because of guilt, or pressure, or threats, or fear, or even just to feed an overblown ego, but because he makes it seem that it’s the only way to do it. When you’re a slackery creative like me, that’s important. You do your best, not because you have to, but because, he makes it seem like hey, you owe it to yourself, man. Not to him. To yourself. And you know it.

And then there’s that one little thing he has that I’ve been looking for in a creative shop’s leader.

Fire.

All of us at Prodigy have it, to a certain degree. Me. Chubby. Sam.

This year, though, the ball of fire seems to have landed squarely on his shoulders, ready for him to just shoot out for everyone to catch. And that’s a good thing.

Fire.

That’s what he has. Some call it passion, but that word’s been so overused it’s lost its meaning. But fire. There’s a word. It’s elemental, it’s powerful, it’s something that people drive for miles around just to see. It burns away what’s unnecessary, and forms what is, and for crying out loud, you can change the world with that one thing.

Fire.

And the most important thing, especially to me by the way, is that you can catch it. I hope I can, in the two years before I’m president again.

Until then, it’s going to be fun watching the flames separate the gold from the dross.