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	<title>Prodigy Advertising Philippines</title>
	<link>http://prodigyads.com</link>
	<description>Creative. Relevant. Effective. Advertising for Today&#039;s Chnaging Markets.</description>
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		<title>The Advertising Brief: The Reasons</title>
		<description><![CDATA[(This post is part of a series created to help you help your advertising agency create effective communications for your business.) So you&#8217;ve finally crafted your proposition, and it&#8217;s a good one. You&#8217;re now on the last leg of finishing your agency brief. This part is easy. It&#8217;s basically giving your audience (or target market, [...]]]></description>
		<link>http://prodigyads.com/215/the-advertising-brief-the-reasons/</link>
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		<title>Advertising Brief: The Single Message</title>
		<description><![CDATA[(This post is part of a series created to help you help your advertising agency create effective communications for your business.) If you’re like any good, sensible businessman  who’s proud of their product or service, this part of the brief should be the most fun for you. Here’s where you get to talk about your [...]]]></description>
		<link>http://prodigyads.com/213/advertising-brief-the-single-messag/</link>
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		<title>The Advertising Brief: Consumer Product Perception</title>
		<description><![CDATA[(This post is part of a series created to help you help your advertising agency create effective communications for your business.) In most briefs to the agency, there will often be a segment where product differentiation is discussed. Simple marketing dictates that you will need to differentiate your product from your competitors. Finding it is [...]]]></description>
		<link>http://prodigyads.com/207/the-advertising-brief-consumer-product-perception/</link>
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		<title>The Advertising Brief: Consumer Beliefs</title>
		<description><![CDATA[(This post is part of a series created to help you help your advertising agency create  effective communications for your business.) What does your customer think about your product? Or about your competition? Or about the situation where they need your product? Do they even think they need it?  Even the fact that they do [...]]]></description>
		<link>http://prodigyads.com/198/the-advertising-brief-consumer-beliefs/</link>
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		<title>The Advertising Brief: The Target Market</title>
		<description><![CDATA[(This post is part of a series created to help you help your advertising agency create the most effective communications for your business.) Advertising is often defined as a form of communication used to persuade an audience to take some form of action in connection with a.) product or brand. Defining this audience, the one [...]]]></description>
		<link>http://prodigyads.com/196/the-advertising-brief-the-target-market/</link>
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		<title>The Advertising Brief: Your Backgrounder</title>
		<description><![CDATA[(This post is part of a series created to help you help your advertising agency create effective communications for your business.) So, why do you want to advertise? Did you improve your product or service? Did you get an award? Is your competition coming up with a product or service that you’ve had for so [...]]]></description>
		<link>http://prodigyads.com/192/the-advertising-brief-your-backgrounder/</link>
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		<title>The Advertising Brief: What&#8217;s The Objective?</title>
		<description><![CDATA[(This post is part of a series created to help you help your advertising agency create  effective communications for your business.) It&#8217;s basic, but something that keeps falling through the cracks when clients and their accounts people create the agency brief: the objective. Sure, that box is often filled in different ways ranging from the [...]]]></description>
		<link>http://prodigyads.com/176/the-advertising-brief-whats-the-objective/</link>
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		<title>The Advertising Brief: Do You Want Fries With That?</title>
		<description><![CDATA[This post is the beginning of a series created to help you help your advertising agency create the most effective communications for your business requirements. We hope you will find it useful. So you want to advertise your business, your brand, your product or service. You call your advertising agency, then tell them what you [...]]]></description>
		<link>http://prodigyads.com/182/the-advertising-brief-do-you-want-fries-with-that/</link>
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		<title>Target Market: Still Alive After Thirty-Five?</title>
		<description><![CDATA[How many work orders do you get that say  "18-35" in the box for target market?  And is there life after 35? ]]></description>
		<link>http://prodigyads.com/94/target-market-still-alive-after-thirty-five/</link>
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		<title>Like.</title>
		<description><![CDATA[Ouch.]]></description>
		<link>http://prodigyads.com/97/like/</link>
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