Sam is a footballer and he plays from a left wing fullback position during Sunday morning football games. His idea of relaxation is spent behind a console, playing the latest games or seated comfortably on a couch writing a novel — the science fiction masterpiece that could take the world by storm if only he could finish before the world ends. Which is why it’s a good thing, that he’s a rather quick-witted art director, pitching creative work like a magician pulling out a hat trick, which often still leaves his other partners pretty much confounded.