She doesn’t like big agencies. They just always end up that way.

Judith started as a copywriter at Adformatix in 1989, where she was assigned M.Y. San Skyflakes and Fita; Wella Hair Products; Combantrin, and Visine for Pfizer, and then moved on to the Wyeth accounts: Clusivol, Promil and Polymagma. While working on them, she was also in the new business team that pitched for, won, and worked on AsianBank, The Philippine Retirement Authority, The Silahis Hotel/Grand Boulevard Hotel, Mama Sita, Ocean’s Best Tuna and Mister Donut.

In 1992, she moved to Ace Saatchi and Saatchi, where she handled Swift, Ayala Land Inc./Ayala Malls, Procter and Gamble’s Vidal Sassoon, Ivory Shampoo and Head and Shoulders.

She joined the startup Santiago and Puno in 1996, where she headed the Creative Department that built the agency’s business by growing SC Johnson, Northwest Airlines, Nabisco, and winning new ones such as Security Bank, Daewoo, Unilab’s Ceelin and Allerin, PT&T, Cemex, Novartis, PAGE Inc., Dao Heng Bank, New Zealand Milk (Anlene) and The Shangri-La Hotels.

Her last stop was Publicis where she handled Allied Domecq, L’Oreal, Nestle Corporate, Nestle Waters, Nestle Ice Creams, Nido, Nescafe, Nestle Lemonade and Cerelac, Hewlett-Packard (HP), Qantas and Mitsubishi. As Creative Director for the new business group, she also won and worked on Potencee and Betadine for Pascual Laboratories, Meralco, PSBank, Cebuana Lhuillier,
Delifrance, Sanofi’’s Lactacyd and Metrobank.